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5 Ways cloud technology improves your business

5 Ways cloud technology improves your business

The cloud – it’s up in the sky, but it’s also grounded firmly in the world of business IT. Cloud technology changed the computing landscape by providing constant accessibility, unparalleled convenience, and tougher-than-expected security for businesses of all sizes.

Its benefits are manifold, and with many managed IT services providers fighting for your IT assets to be moved into their cloud, you’re in a position to make the most of what these providers have to offer. Here are ways that the cloud significantly improves your business.


The word “cloud” conjures an image of lightness and elevation, so despite conflicting accounts of cloud computing’s origins, anyone with a vague idea of how it came about, or what it actually does, can deduce that cloud technology raises the efficiency of business operations.

The cloud has made it possible to access work files and programs from anywhere, at any time, and from any device. It lets you scale your storage capacity and processing power based on your business’s needs. And thanks to cloud-based software, documents that are critical and urgent can be collaboratively worked on by multiple colleagues simultaneously.


You’re running a business that requires some form of computing for which you need hardware. When you adopt cloud technology, the money you spend on physical components is spent deploying the cloud instead – a business decision that lowers your total cost of ownership. Calculating savings between cloud-based and on-premise solutions is complicated, and should always be backed up by real-world figures.

Without disputing the advantages of an on-premise infrastructure, cloud’s potential cost savings to businesses is at least 30%, making it a clear winner. It’s also worth reiterating that with the cloud, there is no need to spend on software upgrades and licensing, ongoing server maintenance, and power costs.

Increased revenue

There are two types of companies that use the cloud: heavy cloud users and the ones that merely observe what the cloud can do. According to a survey of at least 338 executives, cloud-savvy companies grow revenue 2.3 times faster and ‘generate a 35% year-over-year increase in top-line revenue.’ Working with, or on, the cloud enables companies to use applications that make work more efficient. Companies that extract every possible benefit from the cloud are bound to make the most of the technology made available to them.


Public cloud providers are especially prone to suspicions of being a security risk, and it’s because of this perception that they are also the most secure.

Cloud-tech companies are paranoid about security risks, which is why they incorporate the latest technology from cloud security providers. A dedicated team of experts are tasked with ensuring that security measures are proactively implemented and monitored for vulnerabilities – this isn’t something that companies with an on-premise infrastructure typically accommodate due to limited IT resources.   

And finally,

Cloud technology lets you focus on growing your business

That cloud improves your business by letting you focus on it is a point often made by countless outsourced IT services firms… and it’s a selling proposition worth repeating. With no technology concerns to think about, you can focus on increasing profits, innovating your products and services, finding new markets to reach, and investing capital on forward-thinking projects. Leaving IT issues out of your areas of concern lets you roll up your sleeves and get to work.

Cloud technology has become an indispensable component of every business. Embracing it means entrusting your company’s most important IT assets to third-party experts with years of experience, high awareness of the latest technology innovations, and a level of expertise that in-house staff would be hard pressed to match. If that’s what you need for your business, give Austin Technology a call.



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